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Behind The Scenes
BRAND LOYALTY NO LONGER KOSHER?
A study by consulting agency Ernst & Young (EY) on the impact of Covid on homemakers says that only about 53 percent of people...
WE SHALL WIN, BUT STAY HOME
DISCLAIMER: Issued in public interest, this is a creative spot based on that inspirational box-office scene from Chak De India! where Shahrukh Khan as...
AN APPLE DURING THE PANDEMIC
The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of staying in play...
SHUT YOUR DOORS
To further reinforce the importance of staying indoors during the national lockdown, Tata Pravesh, a brand of steel doors from Tata Steel, a company...
BRAND CONJUROR
A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks...
AMBASSADORS ON WHEELS
Harley-Davidson India has launched a creative digital campaign on social media titled #FreedomStoriesIndia that distils the journeys and philosophies of the members of the Harley Owners Group...
‘India’s Amulitary Head’
As Army Chief, General Bipin Rawat, took over as India’s first Chief of Defence Staff on 1 January 2020 amidst a flurry of controversy,...
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