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Monday, October 25, 2021

Behind The Scenes

BRAND LOYALTY NO LONGER KOSHER?

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A study by consulting agency Ernst & Young (EY) on the impact of Covid on homemakers says that only about 53 percent of people...

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Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about how they embarked...

WE SHALL WIN, BUT STAY HOME

DISCLAIMER: Issued in public interest, this is a creative spot based on that inspirational box-office scene from Chak De India! where Shahrukh Khan as...

AN APPLE DURING THE PANDEMIC

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The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of staying in play...

SHUT YOUR DOORS

To further reinforce the importance of staying indoors during the national lockdown, Tata Pravesh, a brand of steel doors from Tata Steel, a company...

BRAND CONJUROR

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A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks...

AMBASSADORS ON WHEELS

Harley-Davidson India has launched a creative digital campaign on social media titled #FreedomStoriesIndia that distils the journeys and philosophies of the members of the Harley Owners Group...

‘India’s Amulitary Head’

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As Army Chief, General Bipin Rawat, took over as India’s first Chief of Defence Staff on 1 January 2020 amidst a flurry of controversy,...

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