Behind The Scenes

BRAND LOYALTY NO LONGER KOSHER?

Branding Creative Brands - November 6, 2020 0

A study by consulting agency Ernst & Young (EY) on the impact of Covid on homemakers says that only about 53 percent of people...

Changemakers Creative Brands - July 27, 2020 0

Abhishek Karnani, Director, Free Press Journal, and Santosh ‘Paddy’ Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, tells Creative Brands about how they embarked...

WE SHALL WIN, BUT STAY HOME

Behind The Scenes Creative Brands - April 19, 2020 0

DISCLAIMER: Issued in public interest, this is a creative spot based on that inspirational box-office scene from Chak De India! where Shahrukh Khan as...

AN APPLE DURING THE PANDEMIC

Branding Creative Brands - April 17, 2020 0

The terrible pandemic has ironically led to an efflorescence of creativity. People and brands are putting together, literally, newer ways of staying in play...

SHUT YOUR DOORS

Behind The Scenes Creative Brands - April 11, 2020 0

To further reinforce the importance of staying indoors during the national lockdown, Tata Pravesh, a brand of steel doors from Tata Steel, a company...

BRAND CONJUROR

Branding Creative Brands - March 16, 2020 0

A brand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks...

AMBASSADORS ON WHEELS

Behind The Scenes Creative Brands - March 1, 2020 0

Harley-Davidson India has launched a creative digital campaign on social media titled #FreedomStoriesIndia that distils the journeys and philosophies of the members of the Harley Owners Group...