Havas Media Network India, the media agency arm of Havas India, and KlugKlug, a prominent Influencer Tech platform in India renowned for identifying authentic and relevant influencers, have joined forces in a strategic partnership. This collaboration aims to introduce groundbreaking solutions in the influencer marketing space, demonstrating a shared commitment to enhancing the impact and effectiveness of influencer-driven campaigns by an impressive 40% – 60% for brands across India and globally.
In the rapidly expanding realm of influencer marketing, which reached $30 billion in expenditures by 2023, India stands as the second-fastest-growing market. Marketers nationwide recognize that one of the most impactful ways to connect with their target audience is through influencer marketing, as evidenced by a third of Indian brands doubling their budgets for social media influencers in the past year.
As the influencer marketing landscape continues to evolve and regulations become more defined, the collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions. By leveraging their combined expertise, the partnership aims to deliver meaningful solutions to clients, not only amplifying brand visibility but also fostering genuine connections between influencers and their audiences.
KlugKlug’s offerings for Havas Media Network India include the ability to establish influencer affiliate programs through KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters, providing Havas access to 400+ tier 2 & 3 cities with regional and vernacular influencers.
Havas Media Network India’s collaboration with KlugKlug ensures that influencers are selected based on a brand’s key performance indicators (KPIs), Target Group (TG) Salience, and multiple tangible parameters impacting business outcomes. KlugKlug’s expertise further bolsters the credibility of influencer marketing through its data-backed, media-like approach to market research and cutting-edge insights, not only for the brand but also for its competition and the landscape across 180+ countries.
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said, “At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Mohit Joshi, CEO, Havas Media Network India, added, “The entire narrative of Havas Media Network India is centered on the Meaningful Media proposition. In a space as dynamic as influencer marketing, the need of the hour are credible personalities and transparent, data-led solutions that offer brands a host of measurable parameters. This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”
Commenting on the partnership, KlugKlug Co-Founder & CEO, Kalyan Kumar, said, “KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape. With Havas Media Network India’s guidance on continuous improvements, we should be unveiling some Made-In-Bharat global-first innovations in the very near future.”
