Pepperfry, an e-commerce platform specializing in furniture and home decor, is launching its groundbreaking campaign, “Fashion for Home,” aimed at reshaping the perception of interior styling. By merging personal fashion and home decor, the campaign seeks to draw parallels between these two realms, appealing to both a youthful demographic and a wider audience. Fashion for Home draws inspiration from the fashion industry to infuse home decor with sophistication and style, elevating it to new heights.
At its heart, the campaign underscores the idea that, akin to meticulously curating one’s wardrobe, the same level of attention and creativity can transform living spaces through furnishing and decoration. Accessories play a pivotal role in personal style, just as decor does in home aesthetics.
To cater to a fashion-conscious audience, Pepperfry has partnered with the esteemed fashion brand ‘StyleMati’ as its apparel collaborator. The campaign visuals feature models adorned in exquisite StyleMati clothing, set against the backdrop of impeccably decorated Pepperfry homes. This collaboration epitomizes the concept of “Making homes as fashionable as you.”
Speaking about the new campaign, Archana K., lead, brand marketing at Pepperfry, said, “We are thrilled to introduce our new campaign, ‘Fashion for Home,’ which calls on all fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we strongly believe that one’s home should mirror their personal style as much as their wardrobe does. With ‘Fashion for Home,’ we aim to inspire individuals to do just that and view their living spaces as an extension of their identity.”
This campaign highlights Pepperfry as a one-stop destination for home styling needs, with over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining and Furnishings, allowing the audience to create homes as fashionable as you.
