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Sunday, June 4, 2023

Treat Yo’ Self to Your Favorite Foods with Menulog

Menulog has teamed up with creative agency Connecting Plots to launch Treat Yo’ Self, a new retail platform. The campaign highlights Menulog’s wide range of cuisines, restaurants, and meals by celebrating little wins or no-name excuses to dive into your deepest culinary desires.

It’s been a tough year and a half, so any reason should do the trick. Cranky cat? Eat up. Crushing a teenager at video games? Chow down.

The campaign is rolling out across YouTube, Facebook, and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to ‘Treat Yo’ Self’.

“These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins,” said Fiona Bateman, head of brand, Menulog.

“Menulog is all about delivering joy – that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”


Client: Menulog
Marketing Director: Simon Cheng
Head of Brand: Fiona Bateman
Brand Manager: Mark Nicholls
Head of Growth Marketing: Kia Petrenko
Social Media Marketing Manager: Perry Neilson
Performance Marketing Executive: Elizabeth Orlando

Agency: Connecting Plots
Managing Director: Tom Phillips
Creative Partner: Dave Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Senior Integrated Producer: Bonnie Ledsam
Group Account Director: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Julia Kenny

Production: Infinity Squared
Creative Partner: Dan Reisinger
Director: Cybele Malinowski
Producer: Erin McBean
DOP: Dale Bremner
Art Director: Sam Lukins
Wardrobe Stylist: Monique Moynihan
Editor: Brad Hurt
Colourist: Marcus Timpson
Sound Design: Rumble Studios
Music: Nicholas Meredith
Post Production: White Chocolate
Casting Director: Stevie Ray


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