In today’s advertising landscape, leaving a lasting impact on consumers has become a formidable challenge. Yet, Oppo India has cut through this clutter by launching a campaign that reunites the Wake Up Sid ensemble, featuring Ranbir Kapoor and Konkana Sen Sharma back on screen together.
The cast also includes Namit Das and Shikha Talsania, who were part of the original movie. Presently, the brand has introduced three brief teaser clips as a prelude to the full campaign, scheduled to debut on January 12, 2024. This strategic move aims to build anticipation and excitement for the upcoming Oppo Reno 11 Series launch.
The initial clip showcases Ranbir in his carefree and whimsical character (Sid), attending his best friend Rishi’s engagement party. The advertisement prominently highlights the phone’s camera capabilities, capturing the special moments of this occasion.
In the second clip, Sid playfully pokes fun at Rishi, who expresses his exhaustion from moving items into his new home. The humorous situation unfolds as Rishi is caught snoozing in the garden, captured by Sid using the upcoming Reno 11 phone.
The third clip sees Sid and Aisha moving into their new house in Goa, where Sid dejectedly complains about the scorching heat. As the clip concludes, text appears on the screen, teasing viewers with the question: “Will Sid warm up to Goa? Stay tuned to find out on January 12 at 11 am.”
The campaign is conceptualised by Famous Innovations. In 2019, the company announced Ranbir Kapoor as the ‘Brand icon’ for its Reno series. Before the release of the clips, online speculations were rife about a potential Wake Up Sid sequel. This buzz was triggered by a video posted by Karan Johar on Instagram, where Ranbir Kapoor is seen waking up from a lounge chair after Konkona’s voice calls out to him in his character’s name.
Johar’s caption, “Is this really happening? All I know is something exciting is brewing, and I couldn’t have woken up to a better piece of news,” heightened the anticipation among fans.
