Fire-Boltt’s latest innovation, the Wristphone, boasts the combined benefits of a smartwatch and a smartphone. To endorse this product, the company has enlisted the presence of MS Dhoni and MC Stan in its latest advertising campaign named #GaleTohMil.
Crafted and filmed by Moonshot, the ad cleverly blends humor, technology, and celebrity influence. The storyline unfolds at a party, presenting an amusing scenario where MS Dhoni encounters an awkward situation upon being approached by MC Stan. As tension builds, Dhoni struggles to recall Stan’s name and songs, leading to a relatable yet comical moment that takes an unexpected turn.
The Fire-Boltt Wristphone helps Dhoni to provide him with the information that he struggles to remember. The film aims to convey Wristphone’s practicality. Through #GaleTohMil, Fire-Boltt showcases the integration of technology into everyday life.
Arnav Kishore, CEO & Founder, expresses, “We are proud to introduce our first-ever Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni and MC Stan. This product is a game-changer in the wearable tech space, and we believe that the film will effectively communicate its unique features to our audience.”
The ad film will be promoted extensively across various social media platforms and OTT channels, aiming for widespread visibility.