The One Club for Creativity’s in-person Portfolio Night 2022 in Mumbai on 2 June, 2022 saw 55 new creatives show their work to a jury panel of the industry’s best creative minds. The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai. The panel comprisedof seventeen creative leaders from Indian advertising, who steered the fast-paced evening of advice, networking and recruitment opportunities for new creative talent.
The event kicked off with an opening address by Josy Paul, Chairman, BBDO India. This was followed by a rigorous 3-hour portfolio review session.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “This Portfolio night was much needed. Not just for new talent, but for us senior folks as well. We fed off their excitement and energy as they gathered our opinions and directions around their work.”
Josy Paul added, “You could feel the shared passion and expectation in the fast-paced face-to-face interactions. All of us had left something to follow something we love, our creative calling. And you could feel that excitement and love in the room. I wasn’t really looking for advertising work. It could be anything. Any form of expression. You didn’t want normal people. There’s got to be some x-factor some danger that leaves a revolutionary impact. I was looking for the person in the portfolio and I was thrilled that I met many young folks with a unique voice, a different view. Portfolio Night was a waterfall of pure creative energy.”
Parixit Bhattacharya, Chief Creative Officer, TBWA\ India said, “The quality of work was astounding. The people behind the work were supremely interesting and from richly varied backgrounds. From architecture colleges to fine art school to design schools and advertising schools. The excitement for the business in each of them was infectious. I couldn’t be happier to have played a small part in making this singularly energising event happen. Long Live The One Club Portfolio Night!”
Manvir Kaur Mahidwan, a finance graduate and a student of Art Direction was recognised as the highest rated participant of the evening, winning a chance to be part of the coveted All-Stars program where a participant with the best portfolio gets selected in each host city by the jury panel. These All-Stars will then participate virtually as a team on a creative assignment for a major global brand.
Speaking on her experience and the recognition, Manvir Kaur said, “Two years ago, when I was pursuing my degree in finance, I had no idea that one day I’ll be standing in the same room with the big bulls of advertising industry. Let alone talk to them and be mentored by them. It was an absolutely amazing experience to see my creativity being recognized at such a huge platform. Piku (my dog), who has as seen my all-nighters and calmed me in my breakdowns is very happy today. Made her and my family proud.”
The three Omnicom agencies also co-hosted an online pan-India Portfolio Night on June 1 for those outside of Mumbai.
Jurors at the Portfolio Night 2022:
Rahul Mathew, DDB Mudra Group | Josy Paul, BBDO India | Parixit Bhattacharya, TBWA\ India|Tista Sen, Wunderman Thompson | Rajdeepak Das, Leo Burnett | Sukesh Nayak, Ogilvy India
Aalap Desai, Isobar India & Taproot Dentsu | Sumanto Chattopadhyay, 82point5 Communications |Pallavi Chakravarti, DDB Mudra | Hemant Shringy, BBDO India | Sajan Raj Kurup, Creativeland Asia
Geet Rathi, TBWA\ India | Russell Barrett, BBH India & Publicis India | Ashish Khazanchi, Enormous |Garima Khandelwal, Mullen Lintas | Abhijit Avasthi, Sideways Consulting | Sachin Kamble, Leo Burnett
About DDB Mudra Group
We believe that creativity is the most powerful force in business. Driven by the mantra “Unexpected Works”, we practice creativity that delivers effectiveness in the most surprising and provocative way. Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, For The Win and DDB For Good has built India’s most respected, profitable and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues.
We prioritize people, product and performance, in that order. Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis India Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.
In 2022, we became are the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia. We were also Asia’s #1 effective agency by WARC Rankings 2021 and one of the only two Indian agencies to bring home a Cannes Gold in 2021.
