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Thursday, November 30, 2023

Mandate, Campaign, Survey

WolfzHowl wins Tea Valley’s brand purposing mandate

With the motive of crafting the brand’s purpose, Tea Valley, a rapidly growing tea brand has awarded its brand purposing mandate to WolfzHowl Strategic Instigations, a brand strategy consultancy. On winning the mandate, Prerna Dubey Gupta, Lead – Integrated Strategy and Partner, WolfzHowl, said, “We are excited to have Tea Valley on-board with us as it’s one of the fastest-growing tea brands. Purpose is a way to create sustainable profitability for the brand and its people; to do that for a wonderful brand like Tea Valley in a challenging and crowded tea category is really exciting for us. As an integrated brand consultancy with expertise of more than 8 years in creating brand purpose across categories, we are cognizant of the fact that the end output should not be just a purpose-sounding film or a positioning brand with a bunch of  CSR initiatives. While crafting brand purpose, what we aim for is to truly make a difference to people’s life while being extremely profitable with a high impact in the market.” Commenting on this collaboration, Vallabh Keswani, Marketing Manager, Tea Valley, said “We looked at a lot of agencies and figured out that Wolfzhowl was the best consultancy to partner with. Their deep understanding of the consumer as well as the tea market is what swayed us in their favour. What sealed the deal for us was how they want to bring the purpose to a life beyond just a film and how they also focus on creating a brand purpose that impacts brand profitability while making the consumer’s life better.”

Josh CreatorThon across Pondicherry, Maldives, Jaisalmer and Goa

CreatorThon’, a 24-day jazzed up event launched by short video app, Josh is a multi- city campaign to be held between April 12 and May 5 across India and overseas. A content creation marathon crafted for Josh creators offers an exclusive platform to handpicked creators a chance to create unique, engaging content across all these beautiful locations. Landed today in Pondicherry, ‘CreatorThon’ would then move on to Maldives (from April 17 to April 20) followed by Jaisalmer (from April 22 to April 25) before hitting the home stretch in Goa (from May 1 to May 5). Detailing about the campaign, Seher Bedi, Head of Josh Studios said, “Josh ‘CreatorThon’ is an opportunity for creators to travel with Josh as part of the Josh family. Our community gives creators tools to make their content as exciting as they want with all the resources, we offer them. Traveling to these destinations with the Josh team gives creators an opportunity not only to express their creativity but bond with the Josh community and feel pampered. Many exciting activities will give them fuel to explore content in new ways. We are excited to give new and thrilling experiences to our creators and CreatorThon will do just that!”

24% aspirants are inclined towards medicine branch: Survey

Gaurav Tyagi, Founder – Career Xpert

Career Xpert, the career guidance hub, conducted an online survey of approximately 2000 aspirants which revealed that 24 percent of aspirants are inclined towards Medicine branch, 17% towards Dermatology, 15 percent opted for Radiology, 11 percent for Surgery, 10 percent OBS and Gynae, 8 percent Pediatrics, 6 percent Respiratory Medicine, 5 percent Orthopedic, 2 percent Ophthalmology and 2 percent ENT. Hence, from this survey, it was concluded that for almost 24 percent of aspirants Medicine branch is among the most favorable branch. Commenting on the statistics, Gaurav Tyagi, Founder – Career Xpert said, “We conducted an online survey of approximately 2000 aspirants in which we found that for 24 percent aspirants Medicine branch is among the most favorable branch. And when it comes to the preference of colleges Government colleges is the first choice for most of them. But for few aspirants securing year is more important hence they can pursue PG from anywhere either private or government college.”

Make Me Pure’ offers various therapies at their centers

Gurpreet Singh Arora, Founding Member- Make Me Pure

With the aim of assisting customers in mental upliftment, Make Me Pure, the healing center offers Reiki Therapy, Angelic Therapy at their centers. Speaking about this development, Mr. Gurpreet Singh Arora, Founding Member- Make Me Pure said, “Research shows that the benefits of therapy last longer than medication alone. Therapy can help improve symptoms of many mental health conditions and in boosting immunity. In therapy, people also learn to cope with symptoms that may not respond to treatment right away.”


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