Conceptualised and produced by Doo Creative India, Bison Panel, India’s favorite panel has rolled out a newest TVC which is airing on leading national channels and online platforms is in line with the first TVC in this series which was shot in Kerala and highlighted its ‘Infinite Uses, One Board’ positioning.
Shot in the picturesque Ladakh, the TVC creates curiosity leading the viewer into the achingly beautiful landscape that’s as varied as it gets: mountains, snow, the cold desert and valleys of epic proportions. Until the last frame, the product connection is not established and the finale pleasantly surprises the viewer, ‘Bison Panel is used to make shelters to withstand the harshest weather conditions’, making the TVC way more beautiful than imagined.
Commenting on the idea behind the campaign, T V Prasad, Co-founder & Director, Doo Creative said, “The campaign is designed to bring out the attributes of the product in an interesting, unexpected manner. Unstereotype the category is what we set out.”
Viswaprasad Raju, Co-founder & Director, added, “We wanted the viewer to be part of the story and we are overwhelmed with the response and traction the TVC is gaining.”
- Brand: Bison Panel
- Agency: Doo Creative India Pvt Ltd
- Directors: T V Prasad, Viswaprasad Raju
- Creative Team: T V Prasad, Viswaprasad Raju, B P Sarathy, Venkat B
- Account Management: Vamsidhar Mannem
- Director of Photography: Suman Raju Rudraraju
- Additional Photography and Line Producer: Manish Lakhani
- Line Production: Nature Candid Productions
- Additional Credits: Stanzin Khakyab, Saravana Kumar
- Music and composition: Rigzin Nurbu & Tsewang Nurboo Recorded and mixed by Rigzin Nurbu
- Recording Studio: Resonance Music Hub (Ladakh)
- Lyrics: Tsewang Nurboo Daman (Drums): Tsering Motup
- Vocals: Tsewang Puntsog & Tsewang Nurboo
- Local Coordination: Gulzar Hussain, Stobgais Konchok, Imran
- Location: Ladakh
About Doo Creative India
Founded in 2010, the Hyderabad-based Doo Creative, an integrated communications agency offers business solutions in various genres, such as brand strategy, brand design, brand identity, brand positioning, brand definitions, TVCs, digital films, corporate films, documentaries, short films, digital content, digital marketing, social media, websites, and apps.
Website for reference- http://www.doocreative.com/
About Bison Panel
Bison Panel is multipurpose building board – a proven product in countries around the world was introduced in India by NCL with technology imported from Bison Werke of Germany. Bison contains no hazardous material like Asbestos or Formaldehyde. Its process dust is harmless. Bison Panel is a cement bonded particle board made out of 62% cement & 28% wood. The wood used is of fast-growing species like Eucalyptus & Poplar. Due to adoption of a special manufacturing process, the panel acquires the strength & durability of cement, & the easy workability of wood – a combination of qualities absent in other boards. Cement is strong & durable, & is not affected by fire, weather, termites, etc. Wood is light & strong, & is easily machinable. As the wood particles in the board are mineralized with chemicals during the manufacturing process, the particles become termite & vermin resistant.
The boards are fire, water, weather, termite, & vermin resistant, & achieve both dimensional & chemical stability over a long construction period. Bison Panel confirms to I.S. 14276 / 2016. Further, Bison can be used for the construction of fire resistant building elements to satisfy the criteria of I.S.O. 834-1975 & I.S. 3809 – 1979 for 1/2 hour to 4 hours fire rating. Bison is ecofriendly with IGBC certificate & GRIHA / SVAGRIHA compliance. There are two factories where Bison is manufactured to meet the demand of Bison products across India. One of these factories is located at Paunta Sahib in Himachal Pradesh and the other at Boards Plant, Mattapally, Telangana.
Bison Panel is first choice of the Architects, designers, developers and all households because of its properties of termite, fire and moisture resistance. It is strong as cement, durable and easy to work like wood. Added advantage is its sound insulation. Bison Panel has innumerable applications – it can be used in all places where an ordinary particle board can be used. For example, Bison can be used for wall partitions, false ceilings, doors, wall claddings, flooring, kitchen platforms, table tops, stair cases, louvers, cabinets, cabins, & many more.