boAt, a leading audio wearable brand, has partnered with the versatile actress and singer Shruti Haasan to introduce the all-new Bassheads 122 ANC wired earphones. This collaboration celebrates the revival of 90s fashion, a trend where iconic styles are making a stylish comeback with a modern twist. Combining the immersive power of high-quality audio with the reliability of a wired connection, these earphones are perfect for those who value classic aesthetics with a contemporary edge.
The campaign, aptly named “Bass ReWired,” captures the essence of this retro-modern fusion. It emphasizes the resurgence of wired earphones as a fashion statement, alongside other popular 90s trends like baseball shirts, leather pants, and miniskirts. This movement is all about blending vintage charm with modern sensibilities, creating a unique and eclectic fashion landscape.
“I’m excited to collaborate with boAt for the launch of the Bassheads 122 ANC,” remarked Shruti Haasan. “The 90s era is making a strong comeback, and I admire how these earphones blend classic wired functionality with exceptional sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends.”
A spokesperson from boAt commented, “Shruti Haasan epitomizes modern versatility and perfectly embodies the spirit of Bass ReWired. Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair.”
With the Bassheads 122 ANC and the “Bass ReWired” campaign, boAt is bringing back the best of the 90s with a modern twist.
