Hilton has announced a global ambassador partnership with Indian actress Deepika Padukone, as an extension to its inaugural global marketing platform, ‘Hilton. For The Stay,’ in India. This initiative underscores the importance of where you stay amidst the rising demand for travel in the region.
The collaboration signifies a significant milestone for Hilton, reaffirming its commitment to expanding in the dynamic Indian market. Deepika, renowned for her inspiring journey in the entertainment industry and beyond, embodies the spirit of modern India and resonates with the aspirations and values of the Indian traveler.
According to the announcement, Deepika’s resilience, innovation, and global perspective complement Hilton’s mission to deliver exceptional experiences, making her the ideal advocate for Hilton’s global marketing platform. Her genuine connection with her audience, rooted in authenticity and a shared pursuit of excellence, reflects the core of Hilton’s service philosophy.
Breaking stereotypes and scripting her own success story, Deepika’s ascent in the fiercely competitive Bollywood and Hollywood entertainment industries, along with her philanthropic endeavors, mirrors the ethos of the entrepreneurial generation shaping contemporary India. Recognized with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named one of TIME’s 100 Most Influential People in the World, Deepika’s achievements have propelled her onto the global stage.
Launched in July 2022, ‘Hilton. For The Stay’ is driven by consumer insights, illustrating the realities and stresses of travel while emphasizing ‘The Stay’ as a pivotal factor that can enhance or detract from any trip. Hilton’s India campaign adopts a hyper-localized approach, beginning with an understanding of the unique preferences of local consumers in the coming months.
Through market research and Deepika’s resonance with the Indian audience, Hilton aims to identify relatable travel tensions, which will be woven into the campaign alongside demonstrations of how Hilton is poised to address these pain points and extend its signature hospitality for every stay.
Deepika Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can absolutely make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.”
Mark Weinstein, chief marketing officer, Hilton, said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”
Hilton has set its sights on the Indian market to triple its estate in the coming years. Its global partnership with Deepika cements its commitment to India as part of the company’s strategy to increase its brand visibility and strengthen its position in the hospitality market.
