Diamond boutique Zoya from the Tata Group has announced Bollywood actor Sonam Kapoor Ahuja as its brand ambassador. The appointment comes when Zoya is celebrating 15 years of its existence. The brand bills its products as ‘meaningful pieces of wearable art, created exclusively with the discerning, aesthetically astute woman as its muse’.
“Zoya and I share a fierce pride in India’s rich tradition of jewellery craftsmanship and a passion to showcase its brilliance to the world. Over the last 15 years, Zoya’s name has become synonymous with rare jewels that have exceptional crafting and resonate with meaning. It is a brand I have long admired and I am honoured to serve as their ambassador,” said, Kapoor.
The brand has six boutiques in Bengaluru, Mumbai, Hyderabad and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai and Chandigarh.
“We are happy to welcome Sonam Kapoor Ahuja to the Zoya family. She is an artist and a celebrated style icon who embodies Zoya’s spirit, blending effortless modernity and innovation with a unique and timeless signature, which represents the ethos of our brand,” said, Ajoy Chawla, CEO, Titan Jewellery Division.