Indian mobile e-Sport platform, Mobile Premier League, has named YAAP, a new-age specialised digital content company, to oversee the company’s social media and content strategy with the objective of strengthening their digital presence. YAAP will be expected to conceptualise and develop communication across social media to strengthen their online presence.
Speaking on the appointment of YAAP, Abhishek Madhavan, Senior Vice-President, Growth and Marketing, MPL, said, “With millions of followers across our social media platforms, we have partnered with YAAP to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having YAAP on board and look forward to working with them.”
Referring to the collaboration, Manan Kapur, Partner, YAAP, said, “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”