Viu, the OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice-President Content, Viu India. Unnikrishnan will focus on the service’s original content portfolio. He will report to Vishal Maheshwari, Country Head for Viu India.
Unnikrishnan will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018. He joins Viu with over two decades of rich and diverse experience in direction and programming division and has proven to be a leader with his exceptional entertainment segment knowledge. He has held leadership roles with various media companies, including Sony Entertainment Television and Reliance Big Magic.
Vishal Maheshwari, Country Head, Viu, said, “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as preferred destination for Indian original content. Stay tuned for exciting Originals from Viu.”
Speaking about his new role, Unnikrishnan said, “It gives me immense pleasure to be part of Asian regional OTT leader Viu. Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team that has been recognised for delivering unique, differentiated, youth-centric content offerings and create captivating Indian shows for audience around the world.”
Globally, Viu Originals will see 70 titles and 900+ episodes of locally produced content by the end of 2018 with 30+ original coming from India alone.