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Wednesday, November 29, 2023

SG Alpine Warriors names Buffalo Soldiers as lead agency for Global Chess League

Buffalo Soldiers, a new-age advertising agency, has been appointed by SG Alpine Warriors, a team participating in the inaugural edition of the Global Chess League, to lead their creative, social media, and digital mandate throughout the tournament. The Global Chess League, a joint venture between Tech Mahindra and FIDE, is scheduled to begin in Dubai on 21st June, 2023. This league features top chess players, including Magnus Carlsen, who will be spearheading the SG Alpine Warriors’ lineup alongside a trio of Indian grandmasters: Gukesh D, Praggnanandhaa R, and Arjun Erigaisi.

As the team’s strategic partner, Buffalo Soldiers will work closely with the team and its players to craft a brand identity that resonates with fans.

Rohan Gupta, team owner of SG Alpine Warriors owner expressed enthusiasm about the collaboration, stating, “We are delighted to partner with Buffalo Soldiers as we embark on this exhilarating venture in the Global Chess League. With their innovative thinking and expertise in the digital landscape, we are confident that together, we will elevate the SG Alpine Warriors’ brand to new heights, captivating fans around the world.”

“We are thrilled to embark on this exciting journey with the SG Alpine Warriors,” said, Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers. “Chess is a game of intellect and strategy, and we believe it presents an incredible opportunity to redefine the boundaries of creativity. Our team is committed to developing an edgy and globally appealing brand identity that reflects the essence of SG Alpine Warriors and the players’ extraordinary talents.”

“We will ensure that SG Alpine Warriors storm social media like a proper team. It is an unprecedented event, historic to the core and we are going to ensure that for the team at Global Chess League,” said, Sakar Mishra, Team Lead, Influencer Marketing & Senior Content Creator, Buffalo Soldiers. Mishra is leading the account for the agency.

As the Global Chess League takes center stage, Buffalo Soldiers will be at the forefront, delivering content, engaging social media campaigns, and immersive digital experiences for SG Alpine Warriors.


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