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Monday, May 29, 2023

Sentosa all set to take viewers on adventure ride

Sentosa and BBH Singapore have rolled out a sequel to their ‘Make Time for a Holiday!’ campaign which ran last year. ‘Make Time for More Holidays!’ ventures even farther into the island’s undiscovered side. The broadway musical-styled film brings back the main character from Sentosa’s previous film and introduces new personalities with an island girl and her family.

Launched on August 25th for a period of three months, the multi-platform campaign extends to social, digital and OOH channels. BBH has been Sentosa’s creative & digital agency of record since 2018; the latest film marks the final collaboration between the two.

Talking about the idea behind the campaign, Adeline Siow, Senior Creative, BBH Singapore, said, “For our final campaign, we wanted to go out with a bang. From handmade costumes that had over 2000 faux feathers to the graceful dance choreography to humorous touches like the social distancing crabassador, this piece is the best way of ending on a high note.”

Mira Bharin, Sentosa Development Corporation’s Divisional Director for Marketing and Guest Experience, added, “It is more important than ever for us to take a conscious pause and step away from the stresses of daily life. The “Make Time for More Holidays” campaign is our effort to encourage Singaporeans to make time for a well-deserved break, and while at it, rediscover Sentosa’s hidden gems and various diverse leisure experiences. We take this opportunity to thank BBH for the team’s partnership and contributions in elevating the Sentosa brand in the minds of our guests over the past three years.”

About BBH Singapore

BBH Singapore is a creative agency obsessed started in London in 1982. The first ad conceptualised by BBH Singapore for Levi’s showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. The picture was accompanied by a simple statement that read ‘When the world zigs, zag’. In the last 5 years, BBH Singapore has made Tesco £4.3bn and has made Audi £2bn in the last 3 years alone. It has been named as IPA Effectiveness Agency of the Year. The agency works towards transformational brand strategy, communications, digital experiences or more valuable relationships with your customers – we are ready to take your brief.


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