Schbang, the creative, media and technology transformation company, has launched a joint venture with global influencer Masoom Minawala called MMaximize. According to the agency, the talent management vertical combines Minawala’s expertise with their strategic approach, industry knowledge, and business acumen.
Citing a influencer marketing report, the agency stated that the industry is growing at a rate of 25%, with a projected market value of Rs 2,200 crores by 2025. Schbang MMaximize aims to provide a comprehensive and multifaceted approach for creators to develop their brands. The services offered include PR and image building, identifying diverse revenue streams, legal and financial support, invoicing and billing assistance, negotiating brand deals, and developing brand strategy and content planning.
On the partnership, Minawala – Global Influencer, Entrepreneur and Investor, said, “The business of influencing has been a passion from the day I started creating content —the art of strategy, brand building, client servicing, cultivating relationships with brands to create multiple streams of revenue, all of it. While I’ve been fortunate to establish a solid framework for myself, there has always been a burning desire to extend this expertise to others in the industry.”
“That’s how Schbang MMaximize was born—an amalgamation of my 12 years of experience & expertise and Schbang’s digital reign, infrastructure, & access to over 300 brands,” she continued.
Harshil Karia, Founder, Schbang, said, “For Schbang, this is an important strategic move. It brings us closer to creators and helps us leverage our efficient service standards, access to tech companies and clients to be able to deliver a market-beating service for Talent in India and beyond. It will also help the large client pool in Schbang give first opportunity to co-create IPs with many exciting creators and celebrities.”
“I could not think of anyone better than Masoom to partner with on this joint venture,” he continued.
