Conceptualised by BBDO, ‘Savings Karo Without Compromise’ is the newest campaign rolled out by Crompton for its Energion ceiling fans. The campaign draws attention to Crompton’s approach on sustainability and energy efficiency.
The campaign demonstrates a candid conversation that moves into a humorous banter between a young couple, Akash and Anjali. He expresses with pride and presents the best original ever energy saving fan in the world – the old school ‘hand fan’ with feathers. Staring in absolute disbelief, Anjali wonders about the fan breeze to which Akash tells her that a bit of compromise is needed if she wants both full speed and energy savings while casually fanning himself. However, Anjali interrupts him by saying that with Crompton’s new Energion ceiling fans are different. Telling Alexa to switch on the fan, the feathers are blown away from the hand fan thereby highlighting Crompton’s Energion.
Detailing about the idea behind the campaign, Pragya Bijalwan, chief marketing officer, Crompton, said, “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption. With this film, we hope to communicate Crompton’s meaningful innovations that can solve the much-needed yet unspoken problems in our daily lives in the most engaging and informative way.”