PubMatic, the digital advertising company specialising in digital publishing and advertising, has announced a global partnership with GroupM, the world’s leading media investment company to help promote transparency and innovation in digital advertising. The alliance is positioned to benefit both advertisers and publishers.
Through the collaboration, GroupM will gain programmatic advantages, given more efficient access to globally scaled, brand-safe inventory across OTT/CTV, mobile app, mobile web, and desktop environments for video and display advertising. At the same time, PubMatic’s publisher partners will gain access to unique, quality ad spend at scale from GroupM’s broad portfolio of global advertisers.
Talking about the collaboration, Andrew Meaden, Global Head of Investment at GroupM, said, “GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.”
Commenting on the strategic tie-up, Jeff Hirsch, Chief Commercial Officer at PubMatic, said, “We are thrilled that GroupM has selected PubMatic as a preferred global SSP partner to give their advertisers transparent inventory access and increased ROI through fewer, more strategic supply partnerships. As consolidation continues across the industry, this will also help to ensure that we provide our publisher customers access to unique demand from GroupM’s leading global brands.”
