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Monday, May 29, 2023

New Mandates in Brief

Bright Brain wins digital mandate for Tea Culture of the World

After a multi-agency pitch, Bright Brain Marketing Technologies, an integrated digital marketing agency, won the digital marketing mandate of Tea Culture of the World. Bright Brain will handle digital marketing, social media advertising, and SEO for Tea Culture. On winning the mandate, Suhail Bajaj, Director, Bright Brain, said, “Even during the pitch stage, we knew that we had to have the same passion for the brand, as Ambegaonkar and her team do. The Bright Brain team has been extremely excited to work on the brand, and help create a stir in the market. We’ve been working on the search engine optimisation and performance marketing for the brand.”

Talking about this strategic tie-up, Rupali Ambegaonkar, Founder, Tea Culture of the World, said, “Bright Brain has an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Bajaj and his team at the right time. They’ve already been a huge help to understand how to rebrand the company on digital, and we look forward to beginning our e-commerce journey with them now.”

Media Mantra bags nationwide PR mandate for Fantasy Akhada

Media Mantra, one of the leading Public Relations agencies of India, has won the media mandate for Fantasy Akhada. Media Mantra will manage the brand’s media relations and image building while overseeing all strategic PR duties. About the appointment, Udit Pathak, Founder and Director, Media Mantra said; “Being an industry leader in this space we are happy to get an opportunity to manage the media mandate of a passionate brand like Fantasy Akhada. Amit Purohit is a visionary and an expert in sports and gaming. Fantasy Akhada is an innovative brand that has beaten all odds and been successful in developing such an incredible platform this year. We are delighted to embark on a partnership with such a bold & innovative brand. Through our consistent PR efforts, we aim to play an essential role in building awareness and brand positioning for Fantasy Akhada. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s over-all representation in the segment.”

Talking about the tie-up, Amit Purohit, Founder, Fantasy Akhada, said, “It is with great enthusiasm that we announce our partnership with Media Mantra, a company with market-leading practices in the gaming segment. We are in an exciting phase of growth currently and have recently partnered with the cricket stalwart — Harsha Bhogle, who is an investor, mentor, and brand ambassador of Fantasy Akhada. At this big juncture in our organization, Media Mantra’s support added an extra edge for the brand’s positioning in the business segment and bolstered my confidence in the company.”

Cryptocurrency investments awareness campaign by CoinSwitch Kuber

CoinSwitch Kuber, a leading cryptocurrency exchange platform, has launched #HarNukkadPeKuber, a digital campaign, to help create awareness about cryptocurrency investments in India. Conceptualised by ‘Nukkad by STAGE’ (Wittyfeed), a video-first content company, the campaign is live on CoinSwitch Kuber’s LinkedIn, Facebook, and Twitter handles. Referring to the campaign, Ashish Singhal, CEO and Co-Founder, CoinSwitch Kuber, said, “The acute shortage of verified information about cryptocurrencies, especially in vernacular languages, and a barrage of misinformation doing the rounds, we thought it would be a good start to come up with a video campaign that will provide investors with the right information about cryptocurrencies, clarify their most common doubts and explain how they can safely invest in this new asset class.”

The campaign was shot in Hindi and uses the storytelling method to talk about cryptocurrencies. The video film acts like a beginner’s guide to cryptocurrency investments and takes users through the fundamentals of this new asset class. The video addresses all the doubts that investors or potential investors may have around cryptocurrency investments, including their legitimacy, security, and perceived entry barriers.


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