Mitsubishi Electric has embarked on a remarkable journey as a premier global leader in the manufacturing of electric and electronic equipment. The brand established its presence in India in the late 1950s. Today, the company stands as a beacon of innovation, offering a diverse array of high-quality products and solutions. From cutting-edge Air Conditioners and Automotive Equipment to Elevators & Escalators, Factory Automation & Industrial Systems and Semiconductors & Devices, the company continues to redefine its excellence in the industry.
Mitsubishi Electric aims to position itself as an empathetic brand with a human-centric approach that delivers integrated services and solutions by emphasizing on sustainability and commitment for a better future, aims to build trust, engagement, and preference to establish itself as a Circular Digital-Engineering Company in India and partner for the country’s growth.
The company launched its corporate strategy in May 2023 with an aim to provide Integrated Solutions to address diversifying social challenges, in five key areas of establishing a Carbon Neutral Society, building a Circular Economy, ensuring Safety & Security, Inclusion and uplifting the Lives and Well-Being of people uniting all these capabilities inside and outside of the Group.
This new advertising campaign “INDIA’s PARTNER FOR A SUSTAINABLE FUTURE” is an extended support to the brand’s ‘Partnering India’s Dream to be No. 1’ campaign with an aim to enhance the brand presence and further supporting the nation in addressing the key social challenges through integrated solutions and products.
The new campaign of Mitsubishi Electric India came up with the launch of a Brand Film based on the ‘Light of Enrichment’ which elegantly highlights its dedication to fostering India’s sustainable progress. Embodied in the radiant vermilion of dawn—a color reflecting its corporate identity and the promise of a new era—the campaign film illustrates how innovations illuminate lives, from urban landscapes to rural classrooms. The ‘Light of Enrichment’ sweeps across the film, symbolizing Mitsubishi Electric’s transformative touch across India’s diverse parts, guiding electric vehicles on family journeys, enabling children to learn technology, and driving efficiency in manufacturing through its diverse solutions.
In the 1st phase of the campaign, a 140-second digital film has been created on the theme of Circular Digital-Engineering Company aiming to achieve sustainability and enrich lives at its core which will be launched and promoted through digital platforms. This campaign aims a larger prospect of enriched digital branding avenues in the coming phases.
The film was shot in the last week of October 2023, with a crew of more than 120 people in 03 days covering over 09 locations across 04 cities. The film has been conceptualized by Hakuhodo Sync Pvt. Ltd., produced under the Production house Epitome, directed by Alex Avella, executive producers are Govind Agrawal, Manisha Agrawal, and the music has been created by Sagar Kapoor along with voiceovers from Vishal Menon.
In order to stand committed on its vision to provide a Sustainable Future for India, Mitsubishi Electric also, launched a new Manufacturing Facility at Talegaon located in Pune on 08th December 2023 which supports the make-in-India initiative by intensifying the production facilities across the country.
Enlightening the launch of this new digital campaign, Mr. Kazuhiko Tamura, Managing Director, Mitsubishi Electric India said, “We are a purpose-driven brand dedicated to build a better nation, emphasizing our contributions to sustainability, innovation, smart information and societal well-being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions.”
About Mitsubishi Electric Corporation
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded consolidated group sales 5,003.6 billion yen (U.S.$ 37.3 billion*) in the fiscal year ended March 31, 2023.
Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Factory Automation and Industrial Systems, Semiconductors & Devices and Transportation Systems. For more information visit: http://in.MitsubishiElectric.com/en/
*U.S. dollar amounts are translated from yen at the rate of ¥134=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2023.
