With the aim of celebrating the various facets of feminine strength while staying true to their identity Mia by Tanishq has launched its latest campaign #ThisIsMe. Conceptualised by Famous Innovations, the film captures the essence of celebrating every story of ‘she’ while revelling in the process of being herself. The films reflect many of the powerful and inspiring choices that women undertake to be unapologetically themselves that seeks no validation from the society. These powerful choices mirror strength, courage, compassion and sheer determination that truly calls for a celebration.
The 2 minutes upbeat digital film incites hope, joy and excitement for the viewer. The campaign film gives audience a sneak peek into the lives of 7 unique personalities who believe in rejoicing every expression that celebrates themselves. The song track written and sung by rapper, Dee MC spells positive stir and a happy vibe that’s truly contagious.
The brand’s statement read, “The campaign, ‘This is Me’ is a celebration of women being themselves. The digital film features renowned influencers to bring forth authentic voice and the free spirit of Mia women like Ms. Sakshi Sindhwani- a body positivity influencer, Ms. Asha Roka- an MMA champ, Ms. Queen Andro- LGBTQ fashion icon, Ms. Saru Mukherjee- a mom blogger, Ms. Riza Reji- the first indian model with down syndrome, Ms. Anuja Deora- an entrepreneur and Ms. Dee MC, rapper and singer- songwriter.”
Detailing about the campaign film, Shyamala Ramanan, Business Head, Mia by Tanishq, said, “The digitally native Gen-Z is a confident bunch who are honest about themselves, questioning and redefining the labels of society with an owned sense of self-expression. Mia by Tanishq celebrates this freedom with the new ‘This is Me’ campaign along with not just one or two but seven dynamic personalities from different walks of life showcasing the uniqueness that is the Mia woman.”
Speaking about the creative approach, Melvin Jacob, Creative Head at Famous Innovations, Bangalore said, “Right now the Indian woman is at her most creative, bravest best. She is doing so many amazing things in so many different ways. ‘This is Me’ is a celebration of her unique expression and individuality – the elements that unite Mia and Famous as well.”
About Famous Innovations:
Famous Innovations is a Mumbai based independent creative and advertising agency, working with brands like Burger King, AB Inbev, Titan, Mahindra, Nestle, Platinum, Van Heusen, Haier, etc. The agency has been awarded as South Asia Independent Agency of the Year for five consecutive years and was listed in the World’s Leading Independent Agencies thrice.