LG Ads Solutions, the connected TV and cross-screen advertising arm of South Korea’s LG, has made three new executive appointments: Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help “fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally,” the company said in a release.
According to LG Ads, advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world, citiing a GroupM report that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 billion in 2025.
“Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally,” said Chief Executive Officer, Raghu Kodige.
“These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority.”
Marlow joins from Integral Ad Science (IAS), where he served as CMO.. Prior to IAS he was CMO at big data company Data Axle, and Global Head of B2B Marketing at Yahoo. In his new role, he will lead all aspects of marketing, product marketing and communications worldwide.
Brewer brings over two decades of experience, most recently as Chief People Officer for mParticle, the customer data platform (CDP) company. She has held senior HR and/or culture roles at global enterprise and consumer technology companies, including Gitlab, Netflix, and Cisco Systems.
Ed Wale joins from Magnite, where he served as Managing Director, CTV, EMEA. He also previously served as Managing Director, EMEA, for SpotX. In this new role, based in London, he will lead expansion in EMEA for the LG Ads Solutions service throughout the major European markets.