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Saturday, July 13, 2024

Iffort bags social media mandate for Maharaja Whiteline and Tefal

Maharaja Whiteline and Tefal home appliance brand business has awarded its social media mandate to Iffort. As per the terms of the mandate, the agency will help the two in curating social media strategy, conducting influencer outreach, and planning online media.

On winning the mandate, Daksh Sharma, Iffort Co-founder, said, “We’re very excited to partner with Groupe SEB India and create a new roadmap on social media for Maharaja Whiteline and Tefal. While Tefal is a globally renowned player, Maharaja Whiteline is a leading brand that doesn’t need any introduction in the Indian households. The opportunity is very promising and we’re looking forward to scale them to new heights.”

Delighted upon the strategic tie-up, Jasjeet Kaur, Marketing Head at Groupe SEB India. “We are happy to join hands with Iffort for Groupe SEB India’s Digital Mandate. As a boutique agency focusing on digital and social media we are keen to see the approach they bring for our two brands – Maharaja Whiteline and Tefal. Looking forward to scripting digital success stories.”

Maharaja Whiteline is one of India’s largest distributed brands and Tefal is a leader in non-stick cookware with a presence in more than 120 countries.


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