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Saturday, September 23, 2023

Hyundai Motor collaborates with Steven Gerrard and BTS for ‘Goal of the Century’ Sustainability Campaign

In an attempt of promoting sustainability, Hyundai Motor Company has launched a global sustainability campaign under the banner “Goal of the Century” that kicks off today in celebration of Earth Day and will run through the upcoming FIFA World Cup. As part of the global launch the company has released a film featuring football legend Steven Gerrard and global Kpop sensation BTS, sharing the company’s ambition to “unite humanity through football and encourage universal support for a sustainable future,” the brand said in a release.

The campaign program is part of Hyundai’s mission to achieve carbon neutrality by 2045, neutralizing CO2 emissions at all stages of its production and operation.

“The ‘Goal of the Century’ campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and togetherness created by the universal love of football,” said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division at Hyundai Motor.

“At Hyundai, we will continue striving to be of practical help to humanity at a time when it is more important than ever to come together for the healthy, long-lasting future of our planet.”

To drive the ‘Goal of the Century’ campaign, Hyundai Motor is introducing ‘Team Century,’ a newly formed group of ambassadors that will promote various environmental and social sustainability projects throughout 2022.

Former England national team player Steven Gerrard will lead ‘Team Century,’ joined by BTS, Afghan refugee soccer player and Danish UNESCO ambassador Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer Nicky Woo, and Boston Dynamics’ Spot robot.

In addition, Hyundai said it plans to unveil four regional ambassadors in the months to come.

“As a father of four children, one of the great goals of my life is to protect the world for future generations. Hence, I am happy and proud to be part of this journey with Hyundai,” said football legend and ‘Team Century‘ captain Steven Gerrard.

“As captain of Team Century, I want to lead by example as I did in my time as a football player and am currently doing as a coach. I want to inspire people to do their best every day. I know that football has the power to move people and help them come together to achieve our goal of a sustainable planet – as we are all in this together.”

Hyundai Motor will also collaborate with FIFA for the ‘Hyundai Goal of the Century Pledge’ event, where fans can make a personal eco-friendly pledge based on the number of goals scored by their favorite team. The event will be held on the FIFA’s official website from July to December. Hyundai Motor will continue to support FIFA’s sustainability agenda and ‘fully carbon-neutral World CupTM’ vision through various activities in the months to come.


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