GOVT Group has launched MINISTRY, a hybrid consulting and agency model dedicated to driving digital growth and transformation tailored to the contemporary needs of business owners and marketing leaders, with Kelvin Koo at the helm as its Managing Director and Partner. MINISTRY aims to integrate strategic advisory and data with creative storytelling, design, tech, and digital performance to deliver tangible, impactful results. With Koo’s previous roles as CEO at FALCON Agency and MD at ADK Connect, he brings a wealth of experience to this new venture.
Second row L to R: Alvina Seah, Group Managing Director, GOVT Group, Kelvin Koo, Managing Director and Partner, MINISTRY, Aaron Koh, Co-Founder and CCO, GOVT Group, Foong Min Mei, Growth Director and Partner, MINISTRY
MINISTRY is committed to providing strategic consulting and execution across diverse domains, including social and content, UI/UX, tech, digital media, CRM, and data analytics, ensuring a holistic approach to digital growth and transformation.
Koo said: “Our game plan at MINISTRY is straightforward: marry sharp strategic advice with creativity, the latest tech, and strong digital know-how. This way, we can get into the nitty-gritty of what CMOs and business owners are up against and offer them insights and solutions that hit the mark.”
“Our vision has stayed the same since Day 1; Create a company that has longevity, possesses ambition, and champions foolish bravery. It has been 11 years since we started this journey, but we’re still not done nor content with what we have built. As a partner-led business, we’re excited to attract someone of Kelvin’s calibre onboard this journey as we take deliberate steps towards fulfilling our mission of being a leading Asian communications company,” says Leon Lai, Co-Founder and CEO, GOVT Group.
Koo initially joined GOVT as a consultant earlier this year, contributing to GOVT’s strategic efforts in bolstering its digital capabilities. This collaboration has culminated in the assembly of a robust team of specialists adept in delivering comprehensive digital marketing solutions, including data analytics, digital product planning, and expert consultation for seamless digital ecosystem integration and implementation.
Alvina Seah, Group Managing Director of GOVT Group, said: “Kelvin’s leadership and proven track record in building agencies and delivering results-driven digital solutions to clients makes him the ideal figure to spearhead MINISTRY. His commitment to growth and culture aligns perfectly with our mission, making this collaboration strategic and synergistic.”
After a brief hiatus to focus on nurturing the next generation of digital leaders and consulting with rapidly growing companies on digital transformation and business growth, Koo returns to the agency world. His decision to return was sparked by the compelling vision and ambition of the partners at GOVT Group and the unique opportunity to construct an agency model with a distinctive culture.
With Koo, Foong Min Mei, previously Digital and Social Lead at GOVT Singapore, has also been appointed Growth Director and Partner at MINISTRY.
