Chimp&z Inc, from the Merge Infinity Network, bags the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind, and the world’s first reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on 7 popular social media platforms, enticing players to join in and take up an active role in the show’s real ecosystem to win great prizes. As per the mandate, the agency’s headquarters in Mumbai will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram.
The digital duties further extend to Online Reputation Management and Influencer Collaborations. With this partnership, the agency forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem.
Chimp&z Inc has successfully launched verified social media pages since the launch of the game and will further maneuver communications as per user’s response to the fantasy game that replicates the reality of the show where around 16 controversial celebrity contestants are headed by a jailor and mediated by the host.
Zulfiqar Khan, Group COO, Balaji Telefilms shares: “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.”
Commenting on the association, Ashish Duggal, Vice President – Growth & Operations, Chimp&z Inc said, “We’re thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game. The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”
About ALTBalaji: Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly-owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s range stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks to connect contemporary audiences with an alternate content platform digitally.
About Chimp&z Inc: Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by serial entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013. It houses over 200+ Chimps who “Think Like An MNC, Work Like A Startup” in the vast digital jungle. Operational in Mumbai, Gurugram, and Canada, the agency’s expertise lies in Digital Integration (Digital & Creative Strategy, Social Media, Branding, Web UI & UX, E-commerce), Performance (Media Planning & Buying, Performance Marketing, Marketplace Management, Affiliate Marketing, SEO, Content Marketing), Chimpfluenz (Digital PR, Influencer Marketing, Online Reputation Management & Strategy), and Ad Film Production. Chimp&z Inc has built phenomenal chronicles with brands like UNICEF, Discovery Communications, Tata Sky, DHL, Mondelez International, WhiteHat Jr., Portronics, MG Motors, The Derma Co., and many more!