IPL 2020: HINDI GEC VIEWERSHIP DROPS

With the start of the Indian Premier League 2020, Hindi General Entertainment Channel primetime viewership impression has slipped 7.7 percent week...

‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX

The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social...

‘CARRYMINATI’ IS ARCTIC FOX BRAND AMBASSADOR

Lifestyle brand Arctic Fox has appointed Asia’s top YouTube content creator ‘CarryMinati’ aka Ajey Nagar as...

PEPSICO INDIA LAUNCHES #WHYWASTE

In association with United Way Delhi, the global food and beverages major has launched an upcycling campaign in line with the...

GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

SHAUN NANJAPPA CHENDIRA DISCOVERY HEAD OF ADVERTISING SALES, SOUTH ASIA

Prior to his new appointment, Chendira, who has over 18 years of frontline experience across P&L management, business strategy, monetisation, business...

GIVE US RED

Pantone launches new shade of red to stave off universal stigma surrounding menstruation. Naming it ‘Period’, Pantone, a company that develops...

AFRICAN WOMEN IN MEDIA AWARD

APO Group African Women in Media Award Recognises Support of Female Journalists for Women’s Entrepreneurship in Africa. The winner will be...

REEBOK LAUNCHES #WRITEYOURLEGACY CAMPAIGN

The iconic American shoemaker, in association with 22Feet Tribal Worldwide, one of India’s leading digital marketing agencies, has launched a prototype...

ALEX SCHULTZ FACEBOOK CHIEF MARKETING OFFICER

Social media giant, Facebook has announced the appointment of Alex Schultz as its new Chief Marketing Officer. Prior to his new...

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GOOGLE TO GIVE CONTENT CREATORS OVER $1 BILLION OVER 3 YEARS

Alphabet Inc.’s Google has announced that it will start paying select media outlets to showcase “curated content” on its news app...

SPB: THAT ETERNAL VOICE

His was the voice of eternal youth. From the time he struck a chord in the national musical consciousness with the...

WILL THE COOKIE CRUMBLE?

In about two years from now, Alphabet Inc’s Google plans to block the use of cookies — the most popular way businesses and...

Cannes Lions 2019: India wins 11 shortlists in Design, Health & Wellness, Print &...

At the prestigious Cannes Lions 2019 that begins today and concludes on 21 June, Indian creative agencies have secured as many as seven shortlists...