The International Cricket Council (ICC) has announced BYJU’S, one of the world’s largest EdTech companies, as their global partner from 2021 to 2023. Under the three-year agreement, BYJU’S will partner all ICC events during the period, including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand.
As global partner, BYJU’S will have expansive access to in-venue broadcast and digital rights throughout all ICC events. Besides the integrated brand presence at some of the world’s biggest sporting events, BYJU’S will closely collaborate with the ICC to deepen and widen public engagement through innovative campaigns. In August 2019, BYJU’s had become the official jersey partner of the Indian cricket team.
Manu Sawhney Chief Executive, ICC said: “We are excited to have BYJU’S on board as one of our global partners and look forward to having a great inning together. Cricket is a sport where resilience, perseverance, and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old.”
Talking about BYJU’s commitment to cricket, Sawhney added, “BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership.”
Byju Raveendran, Founder and CEO, BYJU’S said: “We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hopes to inspire the love of learning in every child’s life.
