Conceptualised by Taproot Dentsu India, Shell Lubricants, the global leader in finished lubricants has released the latest campaign ‘Ab Duniya Dekhegi’ celebrating the consistent spirit, dedication, and the hard work ethic of mechanics, which have helped them foster their skills and make a name for themselves.
Endorsed by renowned celebrity and biking enthusiast – Rannvijay Singh, the campaign has been launched with three new brand films that bring alive Shell’s commitment to mechanics in their ambitious journey towards success. The films are based on the stories of three successful mechanics who have dared to dream big and achieve significant milestones in their professional journeys.
The films depict three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India – each with their unique story of how their profession became a mission and their love for their craft took them from being ordinary citizens to extraordinary members of their respective communities. An Ustaad from Chennai of such surgical preciseness that he is called ‘The Doctor Of Bikes’. A workshop owner who has trained more than 128 fellow workers and helped them find a decent livelihood.