Reprise, IPG Mediabrands’ performance marketing agency, has appointed Neha Tejuja to the newly-created role of Head of Performance Strategy at Reprise APAC.
Tejuja brings 16+ years of experience joining Reprise from her prior role as Senior Strategy Director and E-commerce Lead for Wunderman Thompson Singapore. She has also held strategic roles across Wunderman and Grey Group in Singapore, and Publicis Groupe in India.
In her new role as the APAC Head of Performance Strategy for Reprise, Tejuja will be responsible for establishing best-in-class performance strategy across the region, collaborating closely with the regional strategic leadership at integrated partner agencies UM and Initiative on driving growth, business performance, and vision implementation for the growing Asia Pacific region, Reprise said in a statement.
“I was drawn to Reprise for its excellent performance marketing credentials and high-quality strategic process,” said Tejuja.
“I’m passionate about making that offering come to life for our diverse set of clients and elevate the strategic success that our teams are achieving across APAC.”
Tejuja will be based in the agency’s regional headquarters in Singapore and report to President of Reprise APAC, Pippa Berlocher..
“Neha’s energy, creativity and expert experience make her a valuable addition to our growing regional executive team as we expand upon our established Performance Marketing proposition and reputation in the Asia-Pacific region,” said Berlocher.
Tejuja is a seasoned advertising professional. Her areas of strength are understanding a brand’s challenges and consumer needs to create data-driven, insight rich work. She uses technology to deliver stories – creating work that is meaningful, relevant, engaging and strategic.
