Wondrlab, India’s largest platform-first martech startup will now oversee the creative duties for Ovenstory Pizza. The agency won the mandate after a multi-agency pitch. According to the mandate, Wondrlab aims to strengthenbr and’s position in the market space and will oversee the business, helping Ovenstory Pizza craft and execute its communication strategy across mainline and digital touchpoints.
Commenting on it, Indrajit Ghosh, global head – marketing communication and design, Rebel Foods, said, “Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results.”
On winning the mandate, Rakesh Hinduja, co-founder and managing partner – content platform, Wondrlab, said, “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”