Wavemaker has appointed Vidyadhar Kale (VK) as Executive Director, Client Leadership, L’Oréal South Asia Pacific, Middle East and North Africa (SAPMENA). In his new role, he will be leading GroupM’s partnership with L’Oréal for SAPMENA region with a focus on solving L’Oréal’s business challenges and growing the business in the region. He is based in Singapore and reports to Sindhuja Rai, APAC CEO, Wavemaker.
Kale brings over 20 years of experience across the USA, Singapore and India. His previous stint was with Meta for over 8 years where he set up and led Facebook’s efforts to build the eco-system in India. Prior to joining Wavemaker, he was leading Meta’s global and regional relationships with key clients.
Before Facebook/Meta, he worked in various leadership roles in India and Singapore, predominantly at GroupM, with key brands Vodafone, P&G, Nokia, Samsung, EDB Singapore, DBS Bank, Unilever, IBM and Coca Cola etc.
“Under VK’s leadership, I am positive that Wavemaker will be a strong agency partner for L’Oréal, driving excellence across key areas of communication strategy, digital transformation and innovation and help accelerate their growth ambitions in SAPMENA,” said Sindhuja.
Kale added “L’Oréal is an inspirational and cutting-edge brand. Their pivot to e-commerce during and after the pandemic was spectacular and has set them up for success. It’s a privilege to be a partner and serve this wonderful brand. I have spent a significant part of my career at GroupM across markets and it is a homecoming for me. I am looking forward to a period of sustained growth, learning and collaboration.”