Volkswagen Group Australia, through DDB, highlights the essence of driving in its latest campaign, even if the journey is brief. This campaign, the first of its kind in seven years for Volkswagen, introduces ‘Let’s go for a drive’. The creative narrative revolves around a 90-second spot portraying the modest lifestyle of a lighthouse keeper on a remote island.
Despite limited opportunities to drive his car on the small island, the lighthouse keeper finds joy in the brief mail delivery trips, relishing the experience of driving his Volkswagen, even for a short distance. The spot was directed by Steve Rogers from Revolver.
DDB Executive Creative Director, Matt Chandler said, “Working with an iconic brand such as Volkswagen needed an innovative concept that would go beyond the functional. It’s not every day you get the opportunity to develop work for such an iconic brand that has such a rich heritage of advertising.”
“With all that past work in mind, we wanted to tell a very simple story, beautifully. One that brings to life the simple joys of taking even the shortest drive. We’re very proud of this little tale and very fortunate to have brought it to life with such great clients and production partners.”
Volkswagen Passenger Vehicles Managing Director, Michal Szaniecki added: “There are great synergies between DDB and Volkswagen, both in the present and in years gone by, and we have seen that play out throughout the development of this campaign. We felt a connection to the creative concept from the beginning and felt it spoke directly to who we are as a brand and how we want people to feel when driving our cars. We are incredibly proud of the outcome and the way it represents the experience of driving with Volkswagen.”
DDB Creative Partner, Jenny Mak said: “Great cars don’t just take you somewhere, they make you feel something. And some cars simply do it better than others. There’s a transformative power that comes from spending time in a quality car, and it’s a power everyone deserves to experience. The brand campaign is offering an invitation to people to remember what driving can be – an invitation that says – “let’s go for a drive”.
