Truecaller has roped in ‘The Womb’ – a leading Brand & Creative agency to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building by the power of robust strategic thinking and powerful storytelling.
Speaking on the partnership, Kari Krishnamurty, Chief Commercial Officer at Truecaller said. “We are delighted to welcome The Womb as our creative partner in India. The Womb has proven expertise that helps reach the consumer with meaningful storytelling. Together, we are looking forward to creating more impact and elevating brand propositioning, making Truecaller an obvious choice for every consumer to experience safety in communication.”
Kawal Shoor, Co-founder, The Womb said, “The team at Truecaller is young and restless. They are ready to take challenges head-on and are not scared to take risks or to do things which are never been done before. This makes a great culture fit with what we believe and the work we create. We are up for the challenge and are excited. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”
Kawal further added, “Over the years Truecaller has been working towards empowering consumers to make the right choices. We feel it’s a great time to take this opportunity to the next level and engage with the consumers at a deeper level which is beyond just being a caller ID. We feel that in the last 7 years, we have just touched the tip of the iceberg and there is so much more that Truecaller has to offer to ‘Bharat’.”
We enable safe and relevant conversations between people and make businesses connect with consumers efficiently. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 320 million active users, with half a billion downloads since launch and close to 38 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm, since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021.
About The Womb:
The Womb is a young independent innovations and communications company, started by first time entrepreneurs; Navin Talreja and Kawal Shoor. The Womb works with clients like Saregama India, Vini Cosmetics, Cipla Health, Godrej Tyson, Epigamia, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness, just to name a few. The Womb’s campaign for Saregama Carvaan was awarded the most effective campaign in the world, according to WARC Effective 100 rankings.