Great Learning, the learning platform has awarded its creative mandate to The Script Room. As per the terms of the mandate, the agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli. The robust campaign is under production and will focus on Great Learning’s certificate programs and degrees.
Detailing about the creative mandate for the campaign, Aparna Mahesh, chief marketing officer, Great Learning said “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”
Delighted upon winning the mandate, Ayyappan Raj, founder, The Script Room said, “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”
About Great Learning
Founded in 2013,Great Learning was conceived by Mohan Lakhamraju and Hari Krishnan Nair in 2013, with a goal to deliver high-quality blended learning outcomes in Analytics, Data Science, AI, Deep Learning, Cloud Computing, and Machine Learning. Recently, it expanded its offerings to include programs in Cybersecurity, Software Development, and Business. Great Learning offers comprehensive, industry-relevant, hands-on learning programmes across various business, management, technology and interdisciplinary domains driving the digital economy. The programs by the edtech major are developed in collaboration with the world’s foremost academic institutions like MIT, Stanford, The University of Texas at Austin, Northwestern University, National University of Singapore, IIT Madras, IIT Roorkee and Great Lakes Institute of Management and are constantly reimagined and revamped to address the dynamic needs of the rapidly evolving business landscape. Since inception, the company has delivered an unmatched learning experience for over 1.7 million learners from over 170 countries around the world by relying on its vast network of expert mentors and highly qualified faculty.
Website for reference – http://www.greatlearning.in/
About The Script Room
The Script Room is a fast growing writers hub that has created over 40 ad films across youth brands like Netflix, OYO, Chumbak and Beck’s Ice. The Script Room was born out of a WhatsApp Group created by one of the founders, Rajesh Ramaswamy (Ramsam), as a place to share and discuss writing and movies. This simple WhatsApp group has now turned into a full-fledged company and is a registered trademark with offices in Mumbai and Bangalore. The Script Room built itself with a focus on writing for audio-visual advertising and content. The Script Room is like a personal writing room for the advertising, marketing, entertainment industry. As a purpose, it would be to give writing its due and writers their due.
Website for reference – http://www.thescriptroom.in/
