The Caples Awards, one of the prestigious international advertising and marketing communications awards show which is managed by creative people for creative people to recognise and reward creative work has announced this year’s winners drawn from 2,091 entries across 14 categories. The 33 jurors, led by Steve Aldridge, Chief Creative Officer of Wunderman Thompson London, voted for 54 Golds, 79 Silvers and 90 Bronzes.
Talking about the awards, Steve Aldridge, Chief Creative Officer of Wunderman Thompson London, said, “The standard of work was exceptionally high. This is a show the jury can be justifiably proud of. We believe all our winners will also be winners at Cannes Lions in June.”
Special Awards
The Andi Emerson Award
Named after The Caples’ founder, The Andi Emerson Award is given by the President to any person he or she believes has made an outstanding contribution to creativity. Steve Aldridge’s recipient in 2021 is Julian ‘Dougie’ Douglas, Chairman of VCCP and founder of the Black representation in Marketing movement.
The Best in Show Award was the unanimous choice of the jury Wunderman Thompson Thailand for Thai Air’s “Stay Home Miles Exchange”.
The Courageous Client Award, sponsored by WPP, was given by jury President Steve Aldridge to HSBC UK Head of Brand Marketing Sarah Mayall.
Best Writing/Copy Gold was awarded to: McCann London for the “Snoop Dogg” work for Just Eat.
Best Art Direction/Design Golds were awarded to:
- AMV BBDO London with “Wombstories” for Essity.
- DDB Auckland with “Tiny Pub” for Emerson’s.
- Almap BBDO Sao Paulo with “Wasabi Doritos” for Pepsico.
Agency Rankings
1. Wunderman Thompson Thailand 28
2. McCann London 20
3= FP7 McCann MENA 18
3= Happiness (FCB) =Belgium 18
5= Colenso BBDO New Zealand 16
5= AMV BBDO London 16
For the first time, an agency from Chile won Gold.
Porta Santiago won in the Not for Profit category with “First Line for the Front Line” for the Chilean Red Cross.
Other independent agencies to win include Thinkerbell Australia, with Gold, Silver, and Bronze for Bega Foods’ “The Purple Hive Project”.
Belgian agency mortierbrigade won 1 Silver and 3 bronzes.
Swedish agency Stendahls took home Silver for its work for the Gothenburg Film festival.
In 2020, in response to the pandemic, The Caples Awards for the first time made all entries free, which it has done so again this year with plans to continue in coming years with the help of sponsors including BBDO Group and WPP who were both major sponsors of The Caples 2021 along with 42courses.com.
