Vitamin D deficiency is a pressing public health issue in India, despite abundant sunlight. Busy urban lifestyles confine most indoors, depriving them of Vitamin D leading to various health concerns. Today onWorld Vitamin D Day, Tata Tea unveils its latest survey. The survey* reveals that a significant96% of surveyed Indians in key metros who were aware of Vitamin deficiency are eager to manage it with convenient solutions, while67% were comfortable using everyday food and beverage products to address the deficiency.
The survey was undertaken across Delhi, Bangalore and Kolkata providing invaluable insights into consumer preferences for more simple and straightforward lifestyle solutions. The report gathered responses from individuals spanning age categories of 24-50 years and a range of demographics.
- 96% of the respondents who are aware of vitamin deficiencyseek convenient Vitamin solutions79% of respondents who tested for vitamin deficiency in surveyed key markets confirmed to have Vitamin deficiency;
67% ofrespondents who tested positive for vitamin deficiency experienced fatigue
while 47% complained about concentration-related issues.
- 67% of respondents who are aware of Vitamin deficiency, favored using everyday foods and beverages, available in their kitchen to fulfil their daily vitamin requirements.
Tata Tea introduced Tata Tea Gold Vita-Care, a tea enriched with essential vitamins D, B12, B6 and B9.
Two cups of Tata Tea Gold Vita Care provide 30% of the daily vitamin intake of the 4 essential vitamins with irresistible taste,now in your everyday cup of tea.
Through the survey, the brand has endeavored to evaluate/ assess the importanceofvitamin deficiency and its effect/ impact on people and their wellbeing. In an effort to raise awareness about this subject and position Tata Tea Gold Vita-Care as a convenient option for some vitamin intake, the brand will leverage diverse platforms to engage the masses. The brand will be activated across media, in retail outlets, and digital platforms.Similar engagement efforts will extend to popular e-commerce and modern trade platforms with a wide-reaching presence throughout the country.
Talking about the launch of Tata Tea Gold Vita-Care, Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, stated, “The introduction of Tata Tea Gold Vita-Care reaffirms our commitment to elevate consumer experience andfulfill unmet needs regarding their well-being. A significant proportion of the apparently healthy population isgrappling with fatigue, metabolism, and concentration-related concerns, and staying indoors for long periods of time which is often linked to vitamin D deficiency.
While supplements are an effective way to incorporate vitamins in the diet, many consumers may also want a more convenient and tastier format to suit their daily lifestyle. Tata Tea has been leveraging innovations to drive health and wellness options in the convenience oftasty and everydayconsumable beverages. With the introduction of Tata Tea Gold Vita-Care Tea, we bring an everyday convenient option which will give consumers 30% of their daily requirement of Vitamin D, B12, B6, B9 when they consume 2 cups of tea in a day. It is a great way to incorporate vitamins in your diet while enjoying your everyday cup of Tea as part of your daily balanced diet. We anticipate Tata Tea Gold Vita-Care to be enthusiastically embraced by our consumers, fulfilling a need for convenient health and wellness option in their daily lives.”
Tata Tea Gold Vita-Care is available across General trade, Modern trade, and leading e-commerce platforms like Amazon. The product is available in 100, 250 & 500 gram packs and is priced at Rs 50, Rs 180 and Rs 340 (inclusive of all taxes) respectively
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+, and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulfull. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets.For more information on the Company, please visit our website www.tataconsumer.com