Starhub and The Secret Little Agency Singapore have teamed up to launch a funny new campaign showing how badly everyone wants in on the company’s Wifi.
In a spot reminiscent of Parasite, a husband does his best to hold up his wife so she can use the wifi. He sweats profusely under the weight of her in a chair as she barks down to him “a bit more to the left!”
It’s a funny spot that seems all too familiar and real in today’s increasingly connected age.
“The idea was sparked from an everyday experience that I’m sure we have all had before: having to ‘borrow’ a superior WiFi connection belonging to someone else. In this case, this is a StarHub WiFi connection belonging to the ultra-calm and cool family living upstairs,” said a spokesperson from TSLA.
The film is accompanied by a through-the-line effort, covering social, digital, and OOH.