Social Beat, a pioneering digital agency, created an AI-driven campaign for Fortune Edible Oils & Foods, titled “Fortune Ganeshotsav”. Drawing inspiration from the rich history of Ganesh Chaturthi, this campaign was poised to use innovation as a medium to bring the community together digitally and engage with the brand.
The “Fortune Ganeshotsav” was more than just a campaign; it was a grand celebration that married tradition with innovation. It was a 9-day Utsav with 9 contests and 18 gold coins as giveaways. An engagement and participation of 2M+ is what made this campaign a huge success. The use of AI-generated creatives to construct the Fortune Ganeshotsav Pandal promised not only a visually stunning and unique experience for our followers but also highlighted Fortune Foods as a brand that cherishes its heritage while embracing new technological trends.
Social Beat used tools such as Midjourney, Stable and Easy Diffusion to make each grid as detailed and nuanced as possible. Right from the pooja thali to the Fortune billboard, each AI creative was crafted with unique details, which seamlessly blended with other creatives to bring forth the entire grid.
The contests included solving puzzles, decorating Ganesh ji’s crown, sharing their home-made prashad pictures and finding Ganesh ji’s mooshak through an AR filter for an immersive experience
Influencers joined the effort to amplify and explain the contests to users in the most engaging manner. Through this campaign we garnered a reach of 31 million, engagement of 2 million+, 1700+ entries in 10 days and 20,000 + profile visits on our social media handle
Vikas Chawla, Co-Founder, Social Beat said, “Through this Fortune Ganeshotsav campaign, we were successful in reigniting the sense of community while embracing creativity and innovation. This Instagram campaign gave a sense of the magnanimity of celebrations and the spirit of Ganesh Chaturthi. The success of the campaign was measured through daily participation in contests and engagement during the 9 days of the campaign. The winners were announced basis their key performance indicators (KPIs) such as participation rate, contest entries, audience engagement, and user-generated content to gauge the campaign’s impact and effectiveness.”
Sanjay Adesara, Head of Marketing at Adani Wilmar said, “We aim to set the bar higher each year, and this year, we wanted a technologically innovative campaign that would lead to engagement from our followers while also seamlessly integrating the brand values of Fortune, and the results are impressive. We look forward to more such innovative brand campaigns in the year.
