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Monday, May 20, 2024

Shreyansh Baid, Fanindra Jain, and Rishi Sen introduce DO, a company specializing in creative-tech solutions

Shreyansh Baid, the founder and CEO of Shreyansh Innovations, along with Fanindra Jain, the creative lead at Shreyansh Innovations Digital, and Rishi Sen, who previously held positions at Digitas and Jack in the Box Worldwide, have come together to launch DO, a creative technology venture.

DO specializes in blending storytelling with modern interaction design and technology to provide innovative and long-lasting solutions. Unlike traditional agencies, DO prioritizes impactful outcomes over short-term gains, offering personalized marketing solutions tailored to each client’s unique needs rather than relying on pre-designed templates.

With a combined experience of over six decades in storytelling, technology, and brand building, the founding partners bring a wealth of knowledge to DO. The company prides itself on its ability to deliver hyper-personalized solutions and remains at the forefront of digital innovation with its team of young creative technologists.

Shreyansh, founder and CEO of DO says, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”

Rishi, SVP – business, strategy and founding partner says, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think of solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.”

Fanindra, creative lead and founding partner says, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data & tech demands all the more IMAGINATION and EXPERTISE today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.”

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