Fortress, the ultimate games culture and experience destination – has appointed Organic, One Green Bean and the Havas Network to handle PR, social and content for the brand. Primarily, Organic and One Green Bean will set a strategic communications vision for Fortress Games in Australia and globally. With two awe-inspiring venues (Sydney and Melbourne), offering hundreds of playable devices and interactive experiences, Fortress has fast become a one-stop destination for, not only gamers, but entertainment seekers of all ages.

Ready to spread the word about its unique offering, and support Fortress’ ambitions to become the world’s number one games culture destination, Organic and One Green Bean will handle ongoing consumer and trade publicity, including events, corporate profiling, and general consumer awareness. As well as social media content creation and strategy.
Beth Appleton, CMO at Fortress Games says: “As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us. Their understanding of our business, the diverse gaming community, and proven expertise across PR, social and strategy to continue to build momentum that Fortress is the home of games culture and IRL social experiences make them the ideal partner for Fortress Australia.”
Annabelle Gigliotti, Managing Partner, Organic Publicity, said: “Having worked with the incredible team at Fortress for some epic client events and activations, team Organic fell in love with the awesome venues. As we delved deeper into the lore, the experience, and the vision we wanted to be a part of the Fortress journey.”
Together with gaming, entertainment and lifestyle partners, Fortress delivers online and in-person programs that connect thousands of Australians through games. These include open experiential activations, community focused social events, professional esports tournaments and broadcast productions. The first location of its kind in Australia, Fortress Melbourne opened in 2020 and was followed by the opening of Fortress Sydney in 2023. Both are multilevel complexes which include exciting dining and drinking venues such as 2315, a sci-fi-themed cocktail bar. The inclusive and immersive experience helps take any social gathering to the next level, whether it be cocktails with friends, dining with a difference or kids’ dream birthday parties.
About Organic
Organic was established in 2006 and is one of the world’s leading entertainment PR agencies. The multi award-winning team at Organic generate innovative and forward-thinking publicity that surpass conventional campaign strategies, integrating PR and social to generate stand out coverage and social amplification for all clients. With offices in London, LA, and Sydney the team provides UK and international communications services on all time zones for content, festivals and brands across film, television, and games. Organic has a track record of delivering impressive results on projects of all sizes, to the highest standards, ensuring that clients return again and again.
Organic is the earned media specialism within the full service offering of Havas Entertainment, which sits within the global communications group Havas. Organic Pacific will be located within the Havas Sydney Village in The Rocks, alongside Red Havas, One Green Bean, Host/Havas, Havas Media, and the other Havas Australia Group companies.
About Fortress
Fortress is Australia’s premier games culture and entertainment brand, dedicated to celebrating gaming and fostering community through a variety of games-based experiences. With flagship locations in Melbourne and Sydney, Fortress operates a network of venues that blend high-end gaming facilities with themed food and beverage services, creating a unique social environment for gamers and non-gamers alike. Our venues host a wide range of events, from esports tournaments and live game screenings to corporate functions and private parties. Fortress is committed to providing immersive, engaging experiences that elevate the standard of social and professional gatherings. As a leader in the digital and physical gaming industry, Fortress continues to expand its reach and innovate the way games culture is experienced across Australia and beyond.