Shemaroo Entertainment has announced the appointment of Saurabh Srivastava as the Chief Operating Officer – Digital Business. In his previous role at Disney Star India, he was Head of Product & Revenue Strategy for the Hindi Entertainment Network, driving ad-sales revenue on linear TV.
At Shemaroo, Srivastava will be responsible for driving digital growth, revenue strategy and operational excellence, informed a company statement. In this role, Srivastava will report to Chakravarty and will be a part of the Shemaroo Executive Committee.
On the appointment, Hiren Gada, CEO, Shemaroo, said, “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer – Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”
Arghya Chakravarty, COO, Shemaroo, added, “Saurabh’s extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo.”
At Marico, Srivastava headed the P&L responsibility for South East Asia, establishing operations in the region. He had co-founded Studio Samsara in Malaysia, where he established an omnichannel model and developed a digital marketing strategy. In a career spanning 17 years, he has also worked with Coca Cola India.
