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Monday, October 25, 2021

Sebamed now challenges hair care norms

Sebamed, a German personal care brand with a legacy of  50+ years, launched its “#Sirf Science kiSuno campaign”, focused around its anti-hair loss shampoo. In consonance with its bar campaign, the brand once again imparts a new knowledge to consumers about hair loss and encourages them to choose asolution that is backed by strong scientific research. In addition to Anti Hair loss shampoo, Sebamed is also offering solutions for dandruff and everyday maintenance needs through its Anti dandruff and every day shampoo range.

Talking about the brand, Shashi Ranjan, Country Head, Sebamed India, said, “Sebamed India is addressing the needs of discerning consumers by decoding the difference between hair breakage and hair loss. We are confident that Sebamed Anti Hair loss shampoos is an innovation that will create a strong disruption in a cluttered shampoo category. Its unique NHE formulation with pH 5.5 advantage not only works on hair breakage but also reduces hair fall by addressing the problem from the root.”

Referring to the campaign, Konark Gaur, Head of Marketing – Sebamed India said “Sebamed is committed to truthful advertising and delivering on the promises it makes to its customers. We listened to the consumers’ frustration in the Anti-Hair fall shampoo category and discovered a gap between promise and delivery. Through this campaign, Sebamed promises to fill this need gap through its science-based Anti-Hair Loss shampoo which not only reduces hair breakage but also strengthens the roots.”

Navin Talreja, Co-founder, The Womb, said, “After Sebamed’s success in the bathing bar category, it was time to build on it’s personal care range with Shampoos that are efficacious, and science backed with their core differentiator of pH 5.5. Hairloss is a big consumer pain point, yet consumer knowledge around Breakage Vs Hair Loss is limited. Through this campaign, intent was to educate consumer of the difference between the two and solve the real problem of hair-loss with its unique/patented NHE formula”

Detailing about the creative approach, Suyash Khabya, Creative Head, The Womb, said “Through the film we wanted to showcase the frustration and challenges that consumers face with what’s in the hair care market currently. If you ask any consumer you know, they will tell you the same story. While capturing this sentiment, we wanted to play into Sebamed’s legacy of educating the consumer with science, and how they can find optimum solutions instead of getting swayed by claims.”  

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