Bollywood Diva, Alia Bhatt will be seen endorsing Samsung’s premium Galaxy Z series foldable smartphones. The brand said that Bhatt will be involved in a robust campaign that entails digital and outdoor activations.
Delighted on partnering Alia Bhatt, Sumit Walia, senior director, Samsung India, said, “Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia’s quality and depth of work resonates with Samsung’s key values of openness and innovation.”
Speaking on the endorsement duties, Bhatt said, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now. I think Samsung has a strong presence and it is a very trusted brand. It is a pleasure to be a part of their journey while adding a little to my own.”