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Samsung ropes Alia Bhatt to Capture the ‘Carnival of Life’ With the Galaxy Z

Samsung has collaborated with actor Alia Bhatt to pitch the recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones, in a new campaign that showcases your Flip Side and the “Carnival of Life” as the brand has dubbed it. Directed by filmmaker Abhishek Varman, the video shows Alia experiencing Galaxy Z Flip4 at a carnival while making use of the FlexCam and Nightography camera feature, along with her best friend.

“I have been using Galaxy Z series as part of my everyday professional and personal life over the past year,” said Alia Bhatt.

“I look forward to adding the new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique FlexCam features in Galaxy Z Flip4 allows me to shoot videos and capture shots in different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones.”

Over the next few months, Bhatt will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos.

The campaign will highlight the phone’s artificial intelligence and machine learning. Different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

“We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s personal style statement,” said Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India..

“With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative FlexCam capabilities, our consumers can capture videos and photographs in angles like never before.”

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