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Thursday, June 13, 2024

Sambit Mohanty returns to McCann, takes over as Creative Head South

McCann Worldgroup India has appointed Sambit Mohanty head of creative for South India. Prior to returning to McCann, where in 2012, he was Executive Creative Director, Mohanty was National Creative Director at Wunderman Thompson.    

Ashish Chakravarty, Executive Director and Head of Creative, India, said, “Sambit is a fantastic new addition to our creative firepower in the South. He is among those rare talents, who wield traditional, and new media with equal flair. And his very self-assured leadership style inspires great confidence in clients, as well as creative teams. Insanely well read, much awarded, and crazy fun to party with, I am confident that with Sambit at its creative helm, we will be hearing a lot more crackle from our South operations.”   

Mohanty’s reporting boss, Dileep Ashoka, Head — South India Operations, McCann Worldgroup India, said, “We are very happy to have Sambit join us in Bangalore. His creative leadership will add further impetus to a strong and well-oiled machine that we already have in the South. He brings with him the right mix of qualities that will work as a multiplier force to the talent and hunger we already have. We all look forward to our future together.”   

Prasoon Joshi, Chairman McCann Asia Pacific, CEO and CCO, McCann Worldgroup India, added, “I am delighted to welcome Sambit Mohanty back to the McCann family. Sambit has a keen and an even more experienced eye now for craft and a desire to constantly reinvent himself. Moreover his understanding of strategy and brands will add another dimension to the valued client partnerships in our South operations.”   

Responding to his appointment, Mohanty, who has won several awards, including Cannes Lions, D&AD, Spikes, Effies, Kyoorius, and Abbies, said, “Today, if there’s any one agency that’s firing on all cylinders, it’s McCann. And with a creative stalwart like Prasoon at the helm, it’s bound to reach even greater heights. So the opportunity of working with him and partnering a highly talented and passionate team, was too good to pass up. South is a rapidly growing market with some truly exciting brands and I’m thrilled to be part of this voyage.”   

An alumnus of the Indian Institute of Mass Communication, Mohanty has earlier worked with Lowe Lintas, DDB Mudra, Leo Burnett, and Elephant Design.


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