Publicis Groupe has appointed Rajdeepak Das as the Chief Creative Officer for Publicis Groupe South Asia and Chairman of Leo Burnett, South Asia. This appointment underscores the Groupe’s dedication to fostering exceptional, purpose-driven creativity that strengthens brands through contemporary approaches.
In his newly established positions, Das will prioritize advancing the Groupe’s creative agenda by merging technology and data, aiming to revolutionize client businesses. He will collaborate closely with the Groupe’s creative, data, and technology experts to champion these objectives.
With over two decades of experience in brand building, Das is an exceptional creative leader. He boasts an impressive track record with more than 100 international accolades, including prestigious awards from Cannes, The One Show, D&AD, and Spikes. Firmly believing in the transformative potential of contemporary creativity, Das is an early adopter of innovative ideas and technology. Some of his recent successful campaigns, such as ‘SmartFarms’ for PepsiCo, ‘Say It With Oreo’ for Mondelez, and ‘PumaDive’ for PUMA, demonstrate his knack for impactful campaigns. Notably, he was featured in Netflix’s popular series ‘The Creative Indians Season 4’.
Under Das’s exceptional leadership, Leo Burnett India has achieved remarkable success both domestically and internationally. The agency claimed the title of the Most Awarded Indian Agency at esteemed events such as Cannes Lions 2023, The One Show 2023, Adfest 2023, D&AD 2023, and secured the prestigious Asia-Pacific Creative Agency Of The Year at Spikes Asia 2023. Additionally, Leo Burnett India clinched the Creative Agency Of The Year award at the Abby awards in India, achieving this distinction twice consecutively. Moreover, the agency secured the #2 spot as Asia-Pacific Agency Of The Year and #2 Asia-Pacific Agency Network Of The Year at the recently concluded APAC Effie 2023 awards.
Anupriya Acharya, South Asia CEO, Publicis Groupe said, “I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.”
Rajdeepak Das said, “I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.”