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Saturday, September 23, 2023

Radhika Burman is VP – Strategic Planning, Publicis Worldwide India

Publicis Worldwide India, advertising and marketing agency has appointed Radhika Burman as Vice President – Strategic Planning. She will be based out of New Delhi and will report into Sanjay Sharma, MD & Chief Strategy Officer, BBH-Publicis Worldwide India. In her new role, she will be spearheading strategy mandate for the New Delhi office and lead the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

Congratulating Burman for the appointment, Sanjay Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

Radhika Burman, Vice President – Strategic Planning, Publicis Worldwide India

Delighted over the appointment, Burman said, “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners. The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touchpoints. Given the challenging times we are in, the need to deliver unified marketing & messaging strategies has never been stronger. Our efforts will be to give our partners just that.”

Burman comes with over 11 years of experience both on the client-side as well as across network agencies. In her prior role, she was Manager – Strategy & Consumer Insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero and Cargill among others.


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