Punjab Kings revealed Dazller as the official beauty partner for the forthcoming edition of the Indian Premier League, commencing from March 22. Dazller, the cosmetics brand under Aravind Laboratories, known for the legacy brand Eyetex, joins forces with Punjab Kings to infuse an extra dose of vibrancy into the cheer squad.
This collaboration aims to elevate the Punjab Kings cheer squad by merging the passion for cricket with the world of Dazller cosmetics. From precision eyeliners to luscious lipsticks, the range of beauty products promises to enhance the visual spectacle of style and spirit during the IPL season.
The partnership signifies a commitment to glamour and quality, enriching the IPL cheer squads’ performances with high-quality beauty products. It reinforces the connection between Punjab Kings and Dazller with the diverse and enthusiastic audience across India, promising an exciting blend of beauty and innovation throughout the season.
Aaditya Hariprasad, executive partner at Aravind Laboratories, expressed his enthusiasm about the collaboration,”Teaming up with the Punjab Kings is a thrilling new chapter for us at Dazller. We’re eager to bring our A-game to the IPL once more, this time with the vibrant and spirited Punjab Kings. We believe this partnership is a perfect blend of beauty and the fierce competitiveness of cricket, promising to deliver unforgettable moments throughout the seasons.”
Welcoming the collaboration, KPH Dream Cricket CEO Satish Menon said, “We at Punjab Kings believe in ensuring all the members associated with our franchise reserve the right to demand the best from us. We want our cheer squad to have the opportunity to present their talent with the best resources available to help them perform. We are confident the partnership with Dazller will help our cheer squads raise the enthusiasm of our fans.”
